When we talk about online video streaming and sharing platform, the first thing that comes to our mind is “YouTube.” It is a peerless social media website that has changed the video culture dramatically. Many brands and marketers have turned to YouTube to improve their video marketing strategies and create brand awareness among people.
Included in one of the highly usable digital marketing strategies, YouTube turned out to be a remarkable tool for running video marketing campaigns. However, positive results take time, especially for marketers who are not aware of ongoing YouTube trends. Currently, it is a No.1 video-sharing platform with creators uploading 400 hours of content per minute (on average). Due to this reason, it is an ever-changing & ever-growing tool for influencer marketers and influencers alike.
Today, in this article, we will look inside some facts about YouTube that how big giant this video streaming platform has become.
Numerical Stats of YouTube
If we look into the market (Online & Offline), there are millions of products and services that await customer’s attention. The competition has grown so much that marketers have to look for new ways to make to target their unique audience. No doubt, content marketing is known as the pillar of marketing strategy, but in recent years, it has been overshadowed by video marketing.
According to a study conducted by CodeFuel, internet users spend 88% longer on a website having videos as compared to websites without videos. They also mentioned that 64% of consumers directly buy products after watching its video, which makes it a key tool for the current marketing strategy.
Video marketing has 2 key aspects:
- Video captures the consumer’s attention easily. People have hectic schedules and don’t have time to read the lengthy product description or sales pitch. Marketers can use videos to circumvent this problem.
- It is easy to deliver information with a video that comprises all information in a short time-frame. The sounds and visuals make it more appealing to consumers as compared to text-based content. They feel more connected to your brand or product while watching videos.
According to HubSpot, you can increase your conversion rates by up to 80% by adding video on your website’s landing page.
Let’s take a look at YouTube stats of 2019: (Source: Oberlo.com)
- 90% of consumers discovered new products and brands through Ads displayed on YouTube.
- 70% of YouTube watch time is from mobile.
- 95% of internet users have YouTube accounts.
- 62% of businesses have their own YouTube channels.
Highlights of YouTube Growth Trend
Do you know that after Google, YouTube is the second largest search engine right now? It means that millions of users are watching videos, video reviews, and unboxing videos to have a complete understanding of their next purchase.
Since its launch on 14th February 2005, this platform has grown drastically and now, it has become the giant itself, ranking second in terms of the most popular website after Google. So let’s take a quick look at the YouTube figures:
- It receives around 30 million visitors per day. Each month, it has over 2 billion of logged-in users, making it 3rd most visited website after Google and Facebook. Also, consumers watch over 1 billion hours of video daily on YouTube.
- According to researchers, around 82% of the total internet traffic in the world would comprise of video-based content. This shows that YouTube has become an incredible social media platform for business and entertainment industry.
- According to buffer.com, in 2019, around 63% of the businesses started using YouTube channels to create brand awareness by posting videos of their products and services.
Remember, creativity alone will not make your video trending on YouTube. You have to utilize various video marketing strategies if you want your videos to appear appealing to your consumers. Right now, it has become a competitive arena for businesses all around the world. If you want to surprise your competitor, you need to get creative to market your content to your target audience.