Since the start of the COVID-19 outbreak, there’s been tension all over the world related to economy, health, share market, etc.. In all this confusion and crises, India’s neighboring country China is busy in making its way into Indian territory. As a result, there’s a rising tension between both countries. It has gotten worse after a border clash between the countries. The situation backfired on various Chinese firms that were doing business or planning to invest in the Indian Market.
Indians took the clash to social media and vowed to boycott ‘made in china‘ products and services. The #BoycottChinaProducts tag was trending in the country. However, did it make any impact on people’s thinking? Although the Indian Government banned 59 Chinese Apps from every App Store but, are the people of India ready to give up on Chinese products? Well, the following two news are saying another story:
Xiaomi Redmi Note 9 Pro Max Went Out-of-Stock in 50 Sec.
Four Out of top-5 mobile brands in India are of Chinese origin. According to IDC data Xiaomi, Vivo, Realme, and Oppo covered 76% share of the 32.5 million smartphones that got shipped in India during the March 2020 quarter. Samsung was the only non-Chinese firm that cornered a 15.6% share of smartphone shipment in the same quarter.
When #boycottchina was trending on social media, we thought that people are getting aware of the situation, and we might pull this off. But the story changed dramatically when Redmi Note 9 Pro Max went on sale on June 24. IT WENT OUT-OF-STOCK IN LESS THAN 50 SECONDS. Manu Jain, head of Xiaomi India said, “the anti-China sentiment was only trending and limited to social media as it had no impact on their business in the country.’
Not only that but, mobile phone manufacturers like Xiaomi, Vio, etc. also started to cover their retail store branding with ‘Made in India‘ taglines when aggression against Chinese firms began to rise in people’s minds. Some anti-social activists also started to threaten retailers in several parts of the country that they will damage the mobile phone stores if they don’t remove Chinese branding and products from their outlets.
First Batch of OnePlus Nord sold out before Making its Debute
A few weeks ago, OnePlus announced that they are going to launch affordable, mid-range OnePlus handset in July. The company named it OnePlus Nord, which will be powered by Snapdragon 765 chip, same as the Pixel 5. The interesting part here is, the first batch of Nord series already got sold out before it made its appearance in public. It was the biggest scam of #boycottchineseproducts. If the people were talking and vowing about boycotting Chinese products, then who’s buying them in the first place.
Is it the demons from-the-hell or angles raining over to buy these smartphones?
And recently, OnePlus launched its new series of LED TVs, which they claim to be cheaper yet more effective quality-wise and experience-wise. As things are right now, it’s going to be a hit-show again.
So, what’s the reason behind all this? Why citizens are so reluctant to buy Made in China products even after the damage they did to our country?
The answer is simple. People don’t have other better options. Indian mobile phone manufacturers like Karbonn Mobiles, Micromax, Intex, LAVA, iBall, etc. failed to leave an impression in the market. They were not able to cop-up with the Chinese manufacturers in terms of technology and functionality. As a result, their customer base slowly shifted to Xiaomi, Vivo, Realme, and Oppo. There’s not a single Indian smartphone brand in the list of top-10 best mobile manufacturers in India.
Not only that, but there’s also a little bit Chinese in almost every product that we use today. Electronics, medicines, automobiles, there’s an involvement of Chinese material in every section. The idea of Atmanirbhar Bharat is applaudable, and we can achieve it, but there’s still time for it. Not until we, as the people of the country personally boycott Chinese products and services, and the govt provides complete support to Local brands and manufacturers, we can’t overcome this situation.
Although banning Chinese Apps in the country has put a significant dent on China’s economy, there’s still a long way to go. Instead of criticizing Govt and each other, we should work together to discover new business opportunities, design alternatives for Chinese goods, and support new ideas.