The Business Inside: LAVA taking on Chinese Mobile Makers all alone – Launched another affordable smartphone

You might all know that right now in India, #boycottchineseproducts hashtag is still trending, and the Govt. is also taking action to support Indian makers as much as they could. It has allowed Indian brands to compete with Chinese brands and regain the market share in their favor. In all this competition and controversy, Indian mobile maker, LAVA International Limited is taking on every Chinese smartphone brand all alone.

A couple of weeks ago, LAVA launched a program in which it asked the Indian youth to share their ideas regarding futuristic smartphones for the community. The company also announced certain rewards for the selected blueprints during the competition. The goal was to consider people’s views on what type of smartphone they require and what kind of features a smartphone should have.

LAVA Launched Z66 smartphone

Recently, LAVA Int. Ltd. added a new smartphone into its Z series – LAVA Z66. The new smartphone got launched on 4th August 2020. The main highlight of this smartphone is its camera functionalities. It comes with a 13MP selfie camera sensor and dual rear camera setup of 13MP main-camera & 5MP sensor. To enhance the shoot capabilities, the company added multiple shooting modes.


Pricing & Color Schemes

The price range for Z66 is set at Rs. 7,777 and will be available in three color schemes – Berry Red, Midnight Blue, and Marine Blue. It is only available at offline stores but will be making its way to online retail stores such as Flipkart and Amazon.


Lava Z66 consists of a 6.08″ 2.5GD curved HD+ display with an aspect ratio of 19:9. Powered by an octa-core processor clocked at 1.6GHz and paired with 3GB RAM, Z66 will come with 32GB internal storage. The memory is expandable up to 128GB via a micro SD card. It runs on Android 10 OS and does not have any pre-installed bloatware app. The battery backup is 3950mAh, which offers 16 hours of talk-time.

Z66 consists of face unlock and fingerprint scanner feature. The dual-rear camera and a single front camera setup provide an attractive look to the phone. There is a variety of shooting modes such as night mode, burst mode, time-lapse, beauty mode, panorama, HDR mode, slow motion along with filters.


Release date4th August 2020
Launched in IndiaYes
Form factorTouchscreen
Dimensions (mm)155.60 x 73.50 x 8.50
Weight (g)162.00
Battery capacity (mAh)3950
ColorsMarine Blue, Berry Red, Midnight Blue


Screen size (inches)6.08
Resolution720×1560 pixels
Aspect ratio19:9
Pixels per inch (PPI)283


Processor1.6GHz octa-core
Internal storage32GB
Expandable storageYes
Expandable storage typemicroSD
Expandable storage up to (GB)128
Dedicated microSD slotYes


Rear camera13-megapixel (f/2.0) + 5-megapixel
Front camera13-megapixel


Operating systemAndroid 10


Face unlockYes
Fingerprint sensorYes
Proximity sensorYes
Ambient light sensorYes


Wi-Fi standards supported802.11 b/g/n
BluetoothYes, v 4.20
Number of SIMs2
SIM TypeNano-SIM
SIM TypeNano-SIM

As already mentioned, it’s an Indian origin brand. It will be interesting to see how LAVA will perform against the Chinese smartphone giants like Xiaomi, Vivo, Oppo, RealMe, etc.. Indian Government has already put heavy-duty taxes on good coming from China. It’s going to help Indian brands to open their portfolio further. Lava Z66 is an affordable smartphone offering plenty of features that a budget smartphone should possess. We hope other Indian smartphone brands will also reveal their cards in the coming months.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s