The Business Inside: Why is it necessary to measure Website Performance?

An individual or an organization invests a lot of their time and money to develop a website and other online applications. Some even hire a professional to create and design a high-quality layout, graphics, navigation, links, and content for the site. It’s because these are key aspects of every website. So if you have done all of this, then you have invested wisely.

But your work does not end here. The next step is to make sure that you are getting a better ROI on your website. You can do so by measuring and analyzing the KPIs or Key Performance Indicators. Based on what industry you serve, or which business type your website belongs to, the performance metrics may vary accordingly. It has a great impact on your success than others.

Key-Performance-Indicators
Image by mohamed Hassan from Pixabay

What are the Key Performance Indicators?

KPIs are the list of metrics that evaluate the factors having a significant impact on a business’s bottom line. They can differ by organization and industry, and access multiple aspects of a business. But when it’s about measuring website performance, there are various KPI metrics that you can use. Web Analyzer offers a variety of tools to determine your website functionality. By closely monitoring the below-mentioned performance metrics, you can analyze which areas of your website are performing well, and which areas need some improvement:

Analyze Server Response & Page Load Time

How good your website responds to a server? What is the page load time of your website? These two factors are the very first thing that will decide whether a user decides to stay on your website or not. If your website response time is slow, then it will also impact the click-through-rate.

Bounce Rate & Average Session Time

The longer a user spends time on your site, the more likely it will generate a better conversion rate. If a person opens your website and immediately leaves, the bounce rate of the site will increase, which is not a good thing. You have to make sure that your site is relevant, easy to navigate, and user-friendly for your target audience. It will ensure that users stay longer on the site, they found what they came looking for, and may view other pages on your site. Also, a low bounce rate and longer session times improve your search engine ranking.

Conversion Rates

When you know how many users visit your website per day, how many times they are visiting, from where they are coming, and how long are they staying, all you need to do is determine what they do once they visit. Are they going through the products, creating the account, signing up for the newsletter, or downloading the content? Or else, are they not taking any action? All these things have an impact on conversion rates. If you want to increase conversion rates, you must place clear CTA on your site in the place where people often visit.

Security Protocols

Website analyzer tools also help you to determine whether your website is secure or not. Remember when Google introduced the “https://” protocol to make websites secure? There are plenty of other protocols that you need to be vary of. You will know about them once you analyze your site performance.

By estimating and analyzing the KPIs, it gets simpler to figure out what zones of your site are working better compared to the competitor’s website. You also need to vary in KPI warning signs. With the correct site execution devices or potential group of experts, it makes analyzing and tacking site data simple.

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